Logotype is a recognizable element that can be easily identify by a person or group of people and it is associate with a company, brand, business or organization. Sometimes this images can be related to feelings or thoughts.
Branding is the process of create a brand. The difference between a logotype and a brand, is that the logo is just the visual element with a name and the brand is the communication strategy that help to communicate a clear message about your expertise and make a visual distinction between you and your competitors.
These are some of the things that we do on branding:
- Market: we analyze the possible market and competitors to draw an strategy between you and your competitors.
- Audience: we analyze your possible audience and create a strategy for them.
- Visual Design: we create a visual image that it is consistent with all the communication strategy the client want to implement.
- Marketing materials: promotional items that you can use for your company like: brochure, website, business cards, printing and online advertising.